The fear of dental visits is common, which is why we selected a soft and calming color palette, featuring blue #6161F2 and green #68C7C6. These tones evoke a sense of calm, confidence, and well-being, creating a welcoming environment for both young patients and their parents. The choice of colors goes beyond aesthetics, connecting emotionally with the target audience and establishing the essential trust needed in dental care.

The symbol, inspired by the arc of a smile, represents the clinic's mission: to transform the fear of the dentist into a light and positive experience. The simplicity of the design conveys joy and reinforces the idea of warmth and welcoming. The typography was chosen to be friendly and accessible, complementing the brand's humanized tone. This combination of visual elements helps reshape the perception of dental visits, fostering a closer relationship with families.

In ammo’s verbal communication, we use a light and welcoming tone, reflecting the clinic's commitment to understanding and addressing children's fears and parents' concerns. The messages are crafted to convey empathy, emphasizing that care goes beyond the physical and touches the emotional. Every piece of content is designed to reassure, offering clear answers and fostering trust from the very first interaction with the clinic. The humanized tone reinforces the personalized experience and close, attentive care.

At the end of the process, we managed to create a brand that not only communicates humanized dentistry but also establishes a long-term relationship with its audience. Ammo positions itself as a benchmark in family dental care, creating bonds of trust and security that are reflected in the clinic's sustainable growth. With a solid and engaging identity, the brand is ready to win over new clients and reinforce its presence in the dental market.